Westerwood Global has agreed the terms of a ground-breaking sponsorship deal with one of Ireland’s leading female sports organisations, Galway Camogie. Camogie is played by young women and girls across Ireland and in clubs in Europe, Australia, and North America.
Under the deal which will run for five years, Westerwood Global have secured sponsorship rights including branding rights for all county camogie teams in County Galway on Ireland’s west coast. The sponsorship includes the Senior County Team who are current All Ireland Champions.
Key elements of the deal include:
- Westerwood Global will be the jersey sponsor for all county camogie teams from Under 14 to the Senior County Team who are current All Ireland champions.
- The Westerwood Global logo will feature on the camogie jerseys of each of the county teams (adult and juvenile) as well as on relevant county leisure wear, training gear and kit bags.
- Westerwood Global will have branding rights for interview backdrops controlled by Galway Camogie and on various promotional materials including social media channels, programs, magazines, brochures, and advertisements.
Geoffrey Stoddart, Commercial Director with Westerwood Global, said: “Like us Galway Camogie is committed to excellence, diversity, equality and success so this was a perfect opportunity for us to give something back by enabling these players to compete at the highest level and by supporting the growth of camogie across Galway.”
The Chairman of Galway Camogie County Board, Brian Griffin welcomed the sponsorship. Speaking today he described the deal with Westerwood Global as “ground-breaking”. He said, “What is different about this deal is that it has been conceived and negotiated as a stand-alone deal for camogie in Galway. We believe it is the first significant sponsorship for a county that recognizes the substantial commercial value of camogie in its own right, and it sets a new benchmark for the sport.”
Griffin said the county board would use the investment to support camogie across the county. He said, “Women’s sport is transforming. A few years ago, our ambition for sponsorship was to be able to defray the costs of jerseys and kits for our teams. Now we will have substantial sums of money to invest directly to support camogie across the county. Every girl and young woman who plays camogie in Galway will benefit from this deal. It transforms our ambitions for the coming years.”